Marketing Essay Example | Topics and Well Written Essays - 2000 words - 28

Marketing - Essay ExampleElectronics industry is ripe to welcome the new product that would be launched very shortly, which is customised cubicle phone. A marketing opportunity study was made on developing a new product for the existing market of cell phones. Cell phones of popular brands have limited frolics. Customers are fed up of the popular brands tactics of providing new technology features in latest range where something is forever and a day left to be desired and not fulfilled by the mobile phone companies. Only customised cell phones weed be the solution to satisfy the customer needs with an innovative product with dependable services can be the best available means to capture the market well in duration when the idea is still new to capture the cell phone users attention.What is a customisable mobile phone? A customisable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per the cu stomer demand. It could be a GSM phone to be customised or the other. The customer will decide whether the phone should be advert screen, bar, flip or smart phone whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customised mobile phone will stick out the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. As per the marketing research plan, customised mobile is such an opportunity that can be instrumental in offering a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service supplier no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and repair (Elgan, 2008).Under the concept of integrated marketing communication (IMC), which is a holistic approach to