Marketing a Business

1.Explain why Sears or Wal-mart can non effectively create a stylish counterculture image. Sears and Wal-Mart cannot create a chic counterculture image because they ar twain designed to conduct several(predicate) groups of people with different needs. Wal-Mart is a wargonhouse that focuses on a truly un particular group of people, which is bewitching much anyone that is looking for the lower prices in the market, but not really caring much active a specific sword boot. That is why Wal-Mart has a very large inventory, which helps them fox the best prices and always have copious products available to the customers. By doing this Wal-Mart has made it really hard for them to do a trendy counterculture, because to do so a strain has to be center in its uniqueness and exclusivity. If a store like Wal-Mart would pass judgment to switch to a trendy counterculture image, this would gravely reduce a lot of its customers, because their prices would have to be higher, ele ctronegative its image of a low price store, costing them a fortune. Wal-Mart does carry about brand names such as Wrangler and Levis, these atomic number 18 products made to be low priced and stool produced, also they are for the most part general styles and colors, expiration weeny to no room for individuality.

On the other cash in ones chips Sears is not a low price store, and carries more brand name products, but these are also mass produced, in lay out to give its customers a wide variety and erupt quality. I believe Sears targets customers that are willing to pay a little more for quality but still stay ing in a budget. Thats why these two stores ! have convertible customers, the word form that is not really looking for exclusivity, but to adjoin their canonical needs. In addition to this, if both of these stores would try to potpourri to a trendy counterculture image, they would have to change the looks of their stores and start a alone new marketing campaign in evidence to target a different group of people, which would again pie-eyed a very big investment of money and time, lede to loss of...If you motivation to get a full essay, order it on our website: BestEssayCheap.com

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